Zsofia Hidasi
Zsofia Hidasi studied textile-design at MOME and after getting her diploma she worked for La Fragile, then in 2014 she founded her own brand. Poetry, clarity and innovation are typical of the brand.
Her target market consists of women who are between 25 and 40 years, who like playfulness residing in the details, and who find it important that the objects represent artistic value. While creating the collection Zsofia started from natural impressions and tried to immortalize vanishing moments. In the center she placed uniqueness and personality, furthermore, she replaced seasonality with conceptuality.
The collections are usually based on different textile-techniques, which she converts how she imagined, this way the special fabric and form experiments are extremely visual.
