Phaidra is a brand of Viktoria Tisza.
I would not want to put her in a box, because Phaidra is not simply a swim and beach wear brand, but it is also a philosophy. It is about finding our inner beauty - be it however deeply hidden- , bringing it up to the surface and living it. Every single piece of the designs speaks about this femininity.
It is amazing how the different styles and forms appearing in her collections carry the same message. Love is there in every single piece of her creations. She works with love, talks with love, gives with love and lives with love.
From this perspective her professional background might seem quite irrelevant, but it is not so. She studied architecture, she has a degree in economics, specializing in marketing and she is also an image consultant.
Everybody has their own path, and it is quite clear that she needed all these experiences to be able to create her unique world of beauty.
