Founded in 2004 by Eszter Füzes, Attila Godena-Juhász and András Tóth, USE unused has become the leading Hungarian contemporary fashion brand on the Hungarian market.
Since 2008, the brand has entered the US and the Asian markets as well. The motivation of the three designers was to create a worldwide-known Hungarian fashion label that is successful globally, and yet still carries something ethnic, something inimitably ‘Hungarian’ which can distinguish the brand from many others.
Innovation and artistic mentality are the vital characteristics of the company. This promises that the designers continually create new styles that have a huge effect on the fashion world.
Their collections are made for all the women who are sophisticated and want to create their own style. Saying this the female ideal of the brand cannot be categorized by age. However, a reserved yet erotic, sophisticated and feminine style appears with minimalist cuts and colours. An important criterion is that the designers wish to create permanence and value in the world of fashion every half year, and this way, each collection presented by the brand does not only reflect upon the changes occurring in the world at high artistic and quality standards, but in the meantime uses classical values thus creating and representing consistency in its philosophy.
