DAIGE

DAIGE is a Hungarian startup brand by two young creatives, Melinda Toth and Ildiko Dudas, set up in 2012, their graduation year. After 14 months and 4 collections, Ildiko left abroad to continue her studies while Melinda became the owner and the chief designer of the brand.

They create mini-collections that embrace a specific concept and, thus, are constructed thematically. DAIGE draws inspiration from sports, nature, contemporary arts and cinema, mixing these impressions with real sophistication. The collections of the label represent a vast scale of clothes from the color-bomb, loose cut street-fashion pieces to pure and comfortable elegance.

 

What sets the label apart is the strong idea and concept behind every collection, the combination of funky prints with smart cuts and an edgy style. This is the essence of the DAIGE aesthetics with a hint of irony.

Their special clothes call for the wardrobe of women whose style is not built up with effort but stems from a strong, complex personality. They are self-aware but, also, sensitive to their own world and environment, have the courage to try out new ways and adventures while widening their own boundaries.