The founder and designer of the brand is Fanni Sarkadi. As a child she wanted to be a musician and for some years she went to the Drawing School of Buda, specialised in goldsmith craft, then worked for years as a tour-guide. In 2009, she took a deep breath and decided to start her own brand. First, she made jewelry from textile, metal and plexiglass. Then, in 2011, she launched her first clothing collection. Since then she has been presenting 2 collection yearly.
Her pieces are cleverly thought, for everyday and for casual look with delicate colors and a uniform style, as it is revealed by the "Ooh my deer" clothes.
