On Thursday we - journalists, designers and manufacturers - gathered in the lounge of the Black Pavilion in Erzsébet square, in order to shift attention to the importance of CSR (Corporate Social Responsibility) on the apropos of the photo exhibition ”You are important too - campaign” too, regarding the manufacturers, the designers and the consumers of the Hungarian fashion industry. The programme was introduced in October within the frames of Mercedes-Benz Fashion Week with the aim to bring together the Hungarian fashion designers and the state-owned manufacturers hiring workers with reduced work abilities. Since then new designers have joined the programme.
The Hungarian National Trustee Ltd (Magyar Nemzeti Vagyonkezelő Zrt. - MNV) regards the support of state owned associations as an outstanding task, focusing on the help of companies hiring employees with changed work abilities. The purpose and the mission of the state manufacturers taking part in the programme, the Handicraft Public NGO Ltd (KÉZMŰ Közhasznú Nonprofit Kft), the ERFO Public NGO (ERFO Közhasznú Nonprofit Kft.) and the SZEFO Ltd Szeged is to ensure adequate and value creating working possibilities for the people with reduced work abilities, taking into consideration their health condition and skills, integrating them successfully and permanently in the working world, thus helping their social integration as well.
On Erzsébet square the „Youareimportanttoo - campaign” shows six photos of employees with reduced work abilities, taking part in manufacturing, who gave their own stories and faces to the initiative.
As part of the event, there is a pop-up store as well, in which the products can be looked at and bought as well. The pieces representing international level standards are perfect examples of the high quality products that the employees with reduced work abilities can produce, becoming part of the success of the Hungarian fashion brands. The brands which can be found in the store include:
Konsanszky,
WINNERSPORT x ABODI,
Fibula, Gabó Szerencsés,
Juhasz Dóra,
1975 Fashion,
Tomcsanyi stb.
The good cause is not supported only by the conscious customers. The participating designers offered a significant percentage of their profit for foundations, so their support will get to those people with reduced work abilities who really need it.
The event was officially opened by György Becker, the CEO of Handicraft Public NGO Ltd (KÉZMŰ Közhasznú Nonprofit Kft.) and of ERFO Public Ltd. (ERFO Közhasznú Nonprofit Kft.)
Following this,
Dóra Konsanszky, the designer of the
Konsanszky brand, talked about her positive experiences about the collaboration with SZEFO Ltd Szeged. Then
Dóra Juhász, the bag designer, shared her thoughts about the advantages of the cooperation with the people with reduced work abilities.
The model initiative is a good opportunity for those involved in the local fashion industry to support the good cause with their CSR, and also to find the well-prepared partner making quality work, with who they can achieve common success.
The Facebook page of the program:
https://www.facebook.com/fashioncsr
